When it comes to buzz, I admit—I’m jaded. I follow so many PR/Social Media/Marketing/Business/Entrepreneur professionals…or “professionals”…that I hear about how to build buzz about 127 times more than I actually see buzz being built. I guess it makes sense. There’s a lot of buzz about buzz. And in social media specifically, there’s been a lot [...]
I’m sure by now we’ve all heard professionals calling themselves “social media experts,” “social media gurus,” and perhaps even “social networking masters…” gumaxperts, if you will (pronounced GOO-max-perts, to clarify). Adaption of social media professional titles to celebrity couples’ name combination trend aside, you get the point—there are a lot of people who are quick [...]
If you saw the award-winning movie Up in the Air, you know that it was award-winning for a reason—and that reason does not (entirely) revolve around the fact that George Clooney was the leading actor. The reason for the movie’s success, rather, was that it was incredibly relevant. The movie was released in December of [...]
Welcome companies, PR folks and marketers to the New Media PR blog! This blog will routinely speak to PR people, but undoubtedly the ideas will be of equal interest to anyone responsible for communications strategies on the web and in traditional media.
With the ever-changing communications landscape, the PR 2.0 firms that are nimble and adapt [...]